Frölunda HC X Pure Electric
Pure Electric are happy to announce partnership with Frölunda HC. One of the most successful Ice Hockey teams in Sweden and Europe.
The Frölunda Edition electric scooter
This is not just a scooter. It’s a statement.
The Pure Electric Frölunda Edition scooter is a limited-run model created exclusively for our partnership with Frölunda HC. Featuring official Frölunda branding and a clean, premium design, it’s made for everyday commuting — and for showing where your loyalty lies.
Pure Advance E-scooter - Frölunda HC Limited Edition
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Ride in Frölunda colours. The Pure Electric Frölunda HC Edition combines the award-winning Pure Advance design with exclusive club styling. Featuring a unique forward-facing riding position and twin footpads, it delivers...
Frölunda HC meets electric mobility
As Frölunda continues to set the standard in Swedish ice hockey, we’re setting the standard for electric scooters in Sweden. This collaboration brings together two strong brands with one clear goal: better performance, every day.
Supporting a more sustainable Gothenburg
At Pure Electric, we believe electric mobility plays a key role in the future of cities like Gothenburg. Partnering with Frölunda HC allows us to promote smarter transport choices while supporting one of Sweden’s most important sports communities.
By choosing an electric scooter, you’re helping reduce emissions, ease congestion, and create a cleaner urban environment — without sacrificing speed or convenience.
Ride with Frölunda. Ride electric.
Whether you’re heading to the arena, the office, or home after overtime, the Pure Electric × Frölunda HC scooter is built to move with you.
Reimagine Your Ride – In Frölunda Colours
The Pure Electric Frölunda HC Edition takes the award-winning Pure Advance to the next level. Inspired by the passion, speed and precision of Frölunda HC, this exclusive edition combines performance engineering with bold club identity.
This isn’t a traditional e-scooter.
With its unique forward-facing riding position and twin footpads, the Pure Advance is built for superior stability, control and long-ride comfort.
Whether you're heading to work, training, or the arena — ride with confidence and character.
Power That Matches Your Pace
Built for performance, the Pure Advance Frölunda Edition delivers up to 924W maximum power, giving you fast acceleration and confident hill climbing.
The high-quality battery provides a range of up to 57 km on a single charge*, so you can ride further with fewer stops.
- Up to 57 km range*
- 924W maximum power
- Strong acceleration and hill performance
- Ideal for urban commuting and varied terrain
*Range varies depending on rider weight, terrain and weather conditions.
Forward-Facing Design for Maximum Control
Unlike traditional e-scooters, the Pure Advance features a forward-facing stance with two separate footpads. This innovative design:
- Improves balance
- Increases stability
- Lowers the centre of gravity
- Enhances comfort on longer rides
The result is a smoother, more controlled ride — especially at higher speeds or on uneven surfaces.
Active Steering Stabilisation™
Integrated steering stabilisation technology helps centre the handlebars and dampen unwanted lateral movement. This reduces wobble and improves directional control, giving you a more confident riding experience.